History of Mustang through the Newspaper's Eyes - 1969
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1964 1965 1966 1967 1968 [1969] 1970
This is a history of the 1969 Mustang as seen by national and local Mustang articles, press releases, and advertisements. This is an interesting view of the Mustang throughout the years because we can see what was important each year through photos, graphics, models, written text, phrases, etc. Most unexpectedly it also shows an interesting view of why styles changed and how special promotions created special and limited edition Mustangs. See the links provided for more newspaper articles, information, and examples of the Mustangs shown.
Summary: 1969 a new set of sport and luxury Mustang models (Mach 1, Boss, Grande) and options which prompted the nation wide Pop Option Mustang Sale where you could add popular options to any Mustang at a special price. One special model was the Pennsylvania Limited Edition 600 which featured sport options and bright colors (lime green or orange/red). The dealer made Branded Mustang was popular which added a badge and sometimes a very wild vinyl top.
A series of National Pop Option advertisements enticed new and existing Mustang owners to buy a car with popular options at a special price. This ad shows Pop-Options such as wide-oval whitewalls, wheel covers, racing mirrors, hood scoop, and tape stripe.
This was the most popular National Pop-Option advertisement which ran till spring in many areas. Popular options described here include dual racing mirrors, tape stripes, hood scoop, wheel covers, and low-profile whitewalls on either a sports roof or hardtop.
Here is a cool variation of the Pop-Option Sale for dealers in Michigan.
This is how the Pop-Option Sale advertisement looked like on the west coast. Same popular options of Special Mustang Whitewalls, Wheel Covers, Dual Racing Mirrors, Hood Scoop, and Accent Stripe.
This later national ad dropped the Pop-Option name but offers the same options showing them to be $173 less than last year if ordered in this group (dual racing mirrors, E76 WSW tires, wheel covers, simulated hood scoop, and tape racing stripe).
By the end of Spring the Mustang Limited Edition 600 was advertised in the Pennsylvania area. The limited-edition Mustang came in two colors: Groovy Green and Flower Power Red. The "Color me" part of this advertisement was a common saying in 1969 and 1970 for selecting colors on almost anything. They came in both hardtop and fastback body styles, had the 6 cylinder engine, and many of the hardtops came with a black vinyl top. Each of the cars received a special Limited Edition 600 decal, which was located under the Mustang emblems on the front fenders.
This is a cool Mustang accessory advertisement for a rumble seat. It allows seating for two more. It comes with side handles and truck lid, step, seat belts, and vinyl seat.
This is an advertisement for a Branded Mustang upgrade which you can choose from 15 vinyl tops, a branded emblem in either gold or silver, and thoroughbred stripes in one of five different colors. What's crazy is the types of vinyl top patters: Paisley, Sculptured, Tweed, and Leather in 15 colors. The Branded Mustang options were dealer applied and we've seen advertisements from them starting in 1967.
On September 18th, the 1970 Mustang became available at dealerships. This ad shows the Mach 1. It says, Mustang 1970 - Choose your personality from six brand new breath-taking models. Convertible, Sportsroof, Hardtop. Red hot Mach 1, North America's most wanted sporty car. They super cool Grande with Landau roofline. The all new street and track machine - Boss 302. All designed to be designed by you with a mountain of options. 9 sizzling engines - including the all new 351 CID V-8 and the street version of Mustang's competition Boss 429. Plus Mustang's famous standard features: highback buckets, wall-to-wall carpeting, floor shift and lots more. So come. Run with Number one.
A variation of a National Ford ad showing the new 1970 line-up.
Another variation of a National Ford ad showing the new 1970 line-up.
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