History of Mustang through the Newspaper's Eyes - 1968
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1964 1965 1966 1967 [1968] 1969 1970

This is a history of the 1968 Mustang as seen by national and local Mustang articles, press releases, and advertisements. This is an interesting view of the Mustang throughout the years because we can see what was important each year through photos, graphics, models, written text, phrases, etc. Most unexpectedly it also shows an interesting view of why styles changed and how special promotions created special and limited edition Mustangs. See the links provided for more newspaper articles, information, and examples of the Mustangs shown.

Summary: 1968 started after a strong previous year of special promotional models, options and exterior colors. In fact, 1968 had the largest variety of special and limited edition Mustangs ever built. The following history primarily follows the special and limited edition 1968 Mustangs through newspaper advertisements, but here and there we've added what was happening locally in written articles.

Lynnwood Enterprise - January 31, 1968, Lynnwood, Washington

Only 525 people in the Northwest will be driving this Golden Nugget Mustang... a special edition of America's original sports car... at no extra cost! says this local state of Washington ad for the 1968 Golden Nugget Special Mustang. Offered in the Seattle/Alaska area these cars are sunlit gold, have louvered hoods with black stripes, full wheel covers and a gold dash plate with the owners name on it.

Muscatine Journal - February 7, 1968, Muscatine, Iowa

Let M&M Ford put you in... this limited edition 2 door hardtop with special gold paint says this local Iowa ad for a special gold Mustang for January of 1968.

Steubenville Herald-Star - February 14, 1968, Steubenville, Ohio

Come in and see our... Special "Mod" top Mustang says a local article in the Ohio area. What's a Mod Top, most likely a branded Mustang with floral or paisley vinyl roof, which was a common dealer installed option.

Ukiah Daily Journal - February 14, 1968, Ukiah, California

Limited edition Mustangs, 10 special colors! Only for the West! Mustang Rainbow Sale says this local promotion seen in the California and Salt-Lake City area. The Rainbow promotion featured sport upgrades and special paint.

Cedar Rapids Gazette - February 23, 1968, Cedar Rapids, Iowa

The Golden Mustang... limited edition for this area only sals a local Iowa ad for this special edition Mustang with limited edition emblem, full wheel covers, and louvered hood. We've also found the same ads in Pontiac and Freeport Illinois for Franer Ford and Myers Ford.

Malakoff News - March 1, 1968, Malakoff, Texas

Featuring the brand-new limited edition Mustang Sprint says this Texas Ford Dealer ad. With all the special edition Mustang's here an there, the Mustang Sprint was the first 1968 nation wide special Mustang.

Independent Press-Telegram - March 2, 1968, Long Beach, California

Mustang GT/CS on sale now! says this local add for the California Special Mustang.

The Laurel Leader-Call - March 15, 1968, Laurel, Mississippi

Dixie Special was a limited number of specially built Mustang, Fairlane hardtop, and Ford XL fastbacks for the Dixie area (namely Mississippi and Louisiana) between February 27th and March 29th of 1968. From the other advertisements in this set we see that the Dixie Special included a special paint job, a Dixie Special license plate, and an emblem on every unit.

Mustang Happening, New Limited-Edition Mustangs "C" Stripe was another national promotion featuring mustang with lip molding, flip-open gas cap, and body-side "C" stripe.

The Danville Register - March 29, 1968, Danville, Virginia

Collector's item. Exclusive Cardinal Edition Mustangs built for Va. and N.C. says this local ad for the Cardinal Special Mustang. It came with an all-black interior, GT-stripe, wheel lip moldings. flip-open chromed gas cap. wheel covers, special paint, and special Cardinal emblem.

Beckley Raleigh Register - April 2, 1968, Beckley, West Virginia

Take a little Mustang. Add: GT stripe, wheel covers, wheel lip moldings, flip-open chromed gas cap, standard six. ALl included in the special low price of limited-edition Mustangs at your Ford Dealer's Spring Sports Sale says this Ford national ad which has changed the "C" stripe Limited Edition Mustang into the Limited Edition Spring Sports Sale. Cool graphics!!!

Bucks County Courier Times - May 9, 1968, Levittown, Pennsylvania

The Mustang Colt for him and the Lady Mustang for her That's whats available at Bill Marsh Ford of Newtown, Pennsylvania. Both are limited editions and both have special plaques.

Wellsboro Gazette - May 23, 1968, Wellsboro, Pennsylvania

Sprint A and B Two Limited-Edition Mustang sprint options are the A-Six or V8 with "C" stripe, wheel covers, wheel-lip molding, and flip-open chromed gas cap. Or the B-V8 only which includes whitewall tires and Silvery steel wheels, and GT fog lamps.

Note: in June and July the Fairlane featured special and limited edition models.

Lowell Sun - September 20, 1968, Lowell, Massachusetts

In September we're starting to look forward to the 1969 Mach 1 Mustang.

The Times Standard - November 22, 1968, Eureka, California

By November the 1969 Mustang model year is starting off which a view of the mach 1 at your Ford Dealer's Performance Corner.

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1964 1965 1966 1967 [1968] 1969 1970

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