Here is a key Ford newspaper advertisement for the West 1968-69 Rainbow of Colors promotional sale which allowed new Mustang owners choices in "wild" special order colors as well as sporty upgrades. It is the earliest newspaper advertisement we have found, and it appears to be one created by Ford which allows participating dealers to add their name and address to the bottom. The advertisement doesn't give much information other than that there are 10 special colors, limited to 500 Mustangs, and only offered in the West. We think that due to the success of this promotion, some dealerships extended it beyond 500 Mustangs, included more than 10 colors, and extended the promotion into 1969. We found this advertisement in the February 14th, 1968 edition of the Ukiah Daily Journal of Ukiah, California.

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• Posted: 11/20/2010
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• It's in the 1968 Mustang Collection Pages
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