(13 photos of a 1967 Burnt Amber Brown Mustang Branded Hardtop) This is a "Branded" 1967 Mustang hardtop. This one is owned by Fran Cosentino. Branded edition Mustangs were created by dealerships on mostly used 65-68 Mustangs to spiff them up for resale. The Branding kit was available from Ford. The kit included choice of colored vinyl tops (in 15 colors), side stripes (in 5 colors), quarter panel chrome, and special Branded emblems. This one has three of those items. It has the typical round "Branded" emblem on the vinyl top behind the side rear quarter window. It has a special shield shaped "Branded ID" emblem on the front fender - up near the triangle vent window. Fran, the owner, knows a whole bunch more. Here's what he had to say, |
"Being a Branded Mustang owner, here is what I know(or think I know)....
The Branded Mustang Kit was introduced in late 67-early 68(model year). The kit was used by dealers on new and used Mustang coupes. It could also be ordered for 65-66 coupes. The kit was was distributed by DSI Corp., Plymouth, Mich. directly to Ford Dealers. It consisted of:
1. Pre-cut, hand-sewn vinyl top - 15 different colors or patterns
2. Two black and brass or silver and black C-pillar emblems - marked left and right
3. Left and right Screw-On quarter moldings - with Ford part numbers
4. Pre-cut "Thoroughbred" stripes in five colors (Red, white, black, blue, gold)
5. Two cans of Mastic glue
6. Ford instruction guide
This all came in a 3 foot long shipping tube from DSI.
I have six complete kits with five still in their original shipping tubes. Two are 65-66 and the rest are 67-68. the tops are all different and range from 'pretty cool' to 'butt ugly'. Keep in mind - It was the 60s. I also have stripes in red, white and gold.
I have instructions, Thoroughbred stripe identification charts, order form, invoices from DSI, a copy of an introduction ad in a dealer publication, and a copy of an ad in the Washington Post, July 17, 1968 introducing Shelton Ford's exclusive "California Mod Mustang". It's a Branded kit without the emblems. I also have a pair of promotional Branded cuff links."
(2 photos of a 1967 Mustang Branded Emblem ) Reiny van Uden sends us these photos of an original NOS (new old stock) Branded Mustang emblem.
(2 photos of a 1967 Mustang Branded Hardtop Advertisement) This is a newspaper advertisement we found for a used 1967 Branded Special Mustang hardtop at Weigand Ford in the April 5th, 1968 edition of The Daily Telegram of Eau Claire, Wisconsin. The Branded Special consisted of a dealer added vinyl top with Branded emblem just behind the rear quarter window along with other dealer ordered options. They were options added to used 65-68 Mustang - in this case a V8 engine, automatic transmission, radio, special tires, and of course the vinyl roof. The Branded vinyl roof has a paisley pattern. Most paisley vinyl roofs were dark but had a gray or other dark color geometric pattern.
(13 photos of a 1968 Olive Green Mustang Rainbow Of Colors Branded Hardtop) mustang This double unique, special model, Mustang was our featured Attitude of the Week for the week of December 13th, 2009. Robbie Tromp from the Netherlands has restored this Olive Green 1968 Rainbow of Colors promotional Mustang which is also a Branded Special. This olive green is one of 13 special colors which a new Mustang owner could order along with several upgrades in the west coast Rainbow of Colors promotion. Also during this time dealers could add a Branded Special emblem to further promote a car. Amazingly this car is both! This was the first Olive Green Rainbow of Colors promotional Mustang that found us. A few months ago, Wolfgang Kohrn of ponysite.de, contacted us about finding a unique originally painted, olive green, 1968, Mustang in the Netherlands which had all the options and special order data to indicate that it was the first car found of this unique color. This is that car which is also featured on Wolfgang's site. So far we've only found 9 names of the 13 colors of the promotion. This green was not one of them, so we've been temporarily calling it Olive Green. If you know the official color name, let us know. About the same time, Jeff from Oregon, emailed us on his newest purchase of an olive green 1968 Mustang which turns out to be a sister car to Robbie's because the share the same DSO order area, special order number, and therefore ordered by the same dealer which was, Lou Gerard Motors, in Redding, California. Look at the other photos of this car, Robbie has much more information.