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28 pictures (3 cars) found: sub-model of "Branded"

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Picture Search Results.     page 1 of 2.
Show Year: [1967] [1968]
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Has viewer comments (from page 31 of the 1967 Collection) This is a "Branded" 1967 Mustang hardtop. This one is owned by Fran Cosentino. Branded edition Mustangs were created by dealerships on mostly used 65-68 Mustangs to spiff them up for resale. The Branding kit was available from Ford. The kit included choice of colored vinyl tops (in 15 colors), side stripes (in 5 colors), quarter panel chrome, and special Branded emblems. This one has three of those items. It has the typical round "Branded" emblem on the vinyl top behind the side rear quarter window. It has a special shield shaped "Branded ID" emblem on the front fender - up near the triangle vent window. Fran, the owner, knows a whole bunch more. Here's what he had to say,

"Being a Branded Mustang owner, here is what I know(or think I know)....

The Branded Mustang Kit was introduced in late 67-early 68(model year). The kit was used by dealers on new and used Mustang coupes. It could also be ordered for 65-66 coupes. The kit was was distributed by DSI Corp., Plymouth, Mich. directly to Ford Dealers. It consisted of:

1. Pre-cut, hand-sewn vinyl top - 15 different colors or patterns
2. Two black and brass or silver and black C-pillar emblems - marked left and right
3. Left and right Screw-On quarter moldings - with Ford part numbers
4. Pre-cut "Thoroughbred" stripes in five colors (Red, white, black, blue, gold)
5. Two cans of Mastic glue
6. Ford instruction guide

This all came in a 3 foot long shipping tube from DSI.

I have six complete kits with five still in their original shipping tubes. Two are 65-66 and the rest are 67-68. the tops are all different and range from 'pretty cool' to 'butt ugly'. Keep in mind - It was the 60s. I also have stripes in red, white and gold.

I have instructions, Thoroughbred stripe identification charts, order form, invoices from DSI, a copy of an introduction ad in a dealer publication, and a copy of an ad in the Washington Post, July 17, 1968 introducing Shelton Ford's exclusive "California Mod Mustang". It's a Branded kit without the emblems. I also have a pair of promotional Branded cuff links."

(from page 31 of the 1967 Collection) Here's that "Branded ID" shield shaped emblem on the front fender. It has two running horses on it. I haven't seen one of these emblems before.
(from page 31 of the 1967 Collection) This "Branded" emblem is located on the side rear roof panel. It's mounted on the vinyl roof material. It has a rope border and is held on with three rivets.
(from page 31 of the 1967 Collection) Front end view of this 1967 Branded Mustang hardtop. Looks like a deer whistle on the driver's side fender.
(from page 31 of the 1967 Collection) This might be a Burnt Amber paint.
(from page 31 of the 1967 Collection) The engine is all there.
(from page 32 of the 1967 Collection) The interior isn't in very good shape.
4.2 of 5 mustang attitude4.2 of 5 mustang attitude4.2 of 5 mustang attitude4.2 of 5 mustang attitude4.2 of 5 mustang attitude (from page 32 of the 1967 Collection) The restoration of Fran Cosentino's 1967 Branded Mustang is complete! And its our featured Attitude Of The Week for the week starting May 20, 2012. Branded edition Mustangs were created by dealerships on used 65-68 Mustangs for vehicle resale. The Ford Branding kit included choice of colored vinyl tops (in 15 colors), side stripes (in 5 colors), quarter panel chrome, and special Branded emblems.
4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude Has viewer comments (from page 32 of the 1967 Collection) Left side view of Fran's 1967 Branded Mustang. Check out that wild top!
(from page 32 of the 1967 Collection) Here is a close-up of that Branded Mustang top and C-pillar emblems. It has a flower pattern vinyl top. See a close-up in the next photo.
(from page 32 of the 1967 Collection) The Branded Mustang emblems came in black and brass (like these) or silver and black. Check out the flowered vinyl top!
(from page 32 of the 1967 Collection) The engine looks great!
(from page 32 of the 1967 Collection) The interior looks great as well.

(from page 35 of the 1967 Collection) This is a newspaper advertisement we found for a used 1967 Branded Special Mustang hardtop at Weigand Ford in the April 5th, 1968 edition of The Daily Telegram of Eau Claire, Wisconsin. The Branded Special consisted of a dealer added vinyl top with Branded emblem just behind the rear quarter window along with other dealer ordered options. They were options added to used 65-68 Mustang - in this case a V8 engine, automatic transmission, radio, special tires, and of course the vinyl roof. The Branded vinyl roof has a paisley pattern. Most paisley vinyl roofs were dark but had a gray or other dark color geometric pattern.
(from page 35 of the 1967 Collection) Check out this Branded Mustang ad. The Branded options were dealer added on used 1965-68 Mustangs. This dealer ad is from Ashley Ford, in Benton Harbor, Michigan. The ad was shown The News - Palldaium newspaper on January 24, 1969. This ad documents some interesting facts about the option that I haven't seen before. It says that the vinyl tops could be in four patterns - Paisley, Sculptured, Tweed, or Leather. They also came in 15 different colors. Or you could get just white or black. The stripes came in five different colors. And the emblems came in either a gold or silver color finish. Another interesting item is that this dealership offered the Branding option to a your own Mustang if you brought it in.

3.8 of 5 mustang attitude3.8 of 5 mustang attitude3.8 of 5 mustang attitude3.8 of 5 mustang attitude3.8 of 5 mustang attitude (from page 13 of the 1968 Collection) mustang This double unique, special model, Mustang was our featured Attitude of the Week for the week of December 13th, 2009. Robbie Tromp from the Netherlands has restored this Olive Green 1968 Rainbow of Colors promotional Mustang which is also a Branded Special. This olive green is one of 13 special colors which a new Mustang owner could order along with several upgrades in the west coast Rainbow of Colors promotion. Also during this time dealers could add a Branded Special emblem to further promote a car. Amazingly this car is both! This was the first Olive Green Rainbow of Colors promotional Mustang that found us. A few months ago, Wolfgang Kohrn of ponysite.de, contacted us about finding a unique originally painted, olive green, 1968, Mustang in the Netherlands which had all the options and special order data to indicate that it was the first car found of this unique color. This is that car which is also featured on Wolfgang's site. So far we've only found 9 names of the 13 colors of the promotion. This green was not one of them, so we've been temporarily calling it Olive Green. If you know the official color name, let us know. About the same time, Jeff from Oregon, emailed us on his newest purchase of an olive green 1968 Mustang which turns out to be a sister car to Robbie's because the share the same DSO order area, special order number, and therefore ordered by the same dealer which was, Lou Gerard Motors, in Redding, California. Look at the other photos of this car, Robbie has much more information.
4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude (from page 13 of the 1968 Collection) Here is an excellent photo of Robbie's Olive Green 1968 Branded Rainbow of Colors promotional Mustang in the Netherlands' countryside. Robbie writes, The Mustang was found in San Jose, California, where it had been underneath a cloth for a long time, in a driveway, in a suburb area. It had no license plate, so details are minimal. It had torn white vinyl, chrome moldings and golden striping, and some holes on both C-sides where the 'Branded' emblems had been. These were the only original missing things. For the rest: it was totally original, even the safety directions on the steering wheel and in the trunk where there. It was bought and shipped to the Netherlands early 2005. I bought the Mustang late 2005 and that was the start of the process. The Mustang was restored and left in the original state, I had replica emblems made (from some pictures), but now I have an original one, so I will be able to finish up the Mustang with 'original replicas'. I used the Mustang for my wedding in 2006, special cars must be used for special occasions. Until that time, because of the timeline of production (February '68) and sale in August '68, we thought the Mustang was a St. Patrick's Day special... boy o boy, we where wrong... Wolfgang was the one who started digging in the right direction and everything fits, watertight proof, it couldn't be better. A Rainbow Mustang and a Branded Special, all in one... Who could ask for more?
3.3 of 5 mustang attitude3.3 of 5 mustang attitude3.3 of 5 mustang attitude3.3 of 5 mustang attitude3.3 of 5 mustang attitude (from page 13 of the 1968 Collection) Robbie's research has shown that this car was originally ordered with automatic transmission, electric clock (driver side dash center), center console, deluxe steering wheel, power disc brakes, power steering, tilt steering, air conditioning, AM radio, color matched deluxe seat belts, tinted glass, remote control left hand mirror, deluxe wheel covers, 7.35 x 14-4 ply rated white sidewall tires. Its possible that the vinyl roof and Branded special pony emblem was added by the dealer.
(from page 14 of the 1968 Collection) This is an amazing close-up shot of Robbie's, Olive Green, 1968, Branded, Rainbow of Colors promotional Mustang. Incredible restoration and photo Robbie!!! This will be my desktop wallpaper for quite some time.
(from page 14 of the 1968 Collection) Here Robbie is holding his newly discovered original design replica of the Branded Special vinyl roof emblem. The lower one was his best guess at the time of restoration which included a new vinyl roof, since the emblems were missing but the three bolt holes indicated its original location.
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