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15 pictures (2 cars) found: year of "1967", sub-model of "branded"

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Expand to 779 photos (145 cars) found with year of "1967"
Expand to 28 photos (3 cars) found with sub-model of "branded"

Picture Search Results.     page 1 of 1.
Has viewer comments (from page 31 of the 1967 Collection) This is a "Branded" 1967 Mustang hardtop. This one is owned by Fran Cosentino. Branded edition Mustangs were created by dealerships on mostly used 65-68 Mustangs to spiff them up for resale. The Branding kit was available from Ford. The kit included choice of colored vinyl tops (in 15 colors), side stripes (in 5 colors), quarter panel chrome, and special Branded emblems. This one has three of those items. It has the typical round "Branded" emblem on the vinyl top behind the side rear quarter window. It has a special shield shaped "Branded ID" emblem on the front fender - up near the triangle vent window. Fran, the owner, knows a whole bunch more. Here's what he had to say,

"Being a Branded Mustang owner, here is what I know(or think I know)....

The Branded Mustang Kit was introduced in late 67-early 68(model year). The kit was used by dealers on new and used Mustang coupes. It could also be ordered for 65-66 coupes. The kit was was distributed by DSI Corp., Plymouth, Mich. directly to Ford Dealers. It consisted of:

1. Pre-cut, hand-sewn vinyl top - 15 different colors or patterns
2. Two black and brass or silver and black C-pillar emblems - marked left and right
3. Left and right Screw-On quarter moldings - with Ford part numbers
4. Pre-cut "Thoroughbred" stripes in five colors (Red, white, black, blue, gold)
5. Two cans of Mastic glue
6. Ford instruction guide

This all came in a 3 foot long shipping tube from DSI.

I have six complete kits with five still in their original shipping tubes. Two are 65-66 and the rest are 67-68. the tops are all different and range from 'pretty cool' to 'butt ugly'. Keep in mind - It was the 60s. I also have stripes in red, white and gold.

I have instructions, Thoroughbred stripe identification charts, order form, invoices from DSI, a copy of an introduction ad in a dealer publication, and a copy of an ad in the Washington Post, July 17, 1968 introducing Shelton Ford's exclusive "California Mod Mustang". It's a Branded kit without the emblems. I also have a pair of promotional Branded cuff links."

(from page 31 of the 1967 Collection) Here's that "Branded ID" shield shaped emblem on the front fender. It has two running horses on it. I haven't seen one of these emblems before.
(from page 31 of the 1967 Collection) This "Branded" emblem is located on the side rear roof panel. It's mounted on the vinyl roof material. It has a rope border and is held on with three rivets.
(from page 31 of the 1967 Collection) Front end view of this 1967 Branded Mustang hardtop. Looks like a deer whistle on the driver's side fender.
(from page 31 of the 1967 Collection) This might be a Burnt Amber paint.
(from page 31 of the 1967 Collection) The engine is all there.
(from page 31 of the 1967 Collection) The interior isn't in very good shape.
4.2 of 5 mustang attitude4.2 of 5 mustang attitude4.2 of 5 mustang attitude4.2 of 5 mustang attitude4.2 of 5 mustang attitude (from page 31 of the 1967 Collection) The restoration of Fran Cosentino's 1967 Branded Mustang is complete! And its our featured Attitude Of The Week for the week starting May 20, 2012. Branded edition Mustangs were created by dealerships on used 65-68 Mustangs for vehicle resale. The Ford Branding kit included choice of colored vinyl tops (in 15 colors), side stripes (in 5 colors), quarter panel chrome, and special Branded emblems.
4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude4.1 of 5 mustang attitude Has viewer comments (from page 31 of the 1967 Collection) Left side view of Fran's 1967 Branded Mustang. Check out that wild top!
(from page 31 of the 1967 Collection) Here is a close-up of that Branded Mustang top and C-pillar emblems. It has a flower pattern vinyl top. See a close-up in the next photo.
(from page 31 of the 1967 Collection) The Branded Mustang emblems came in black and brass (like these) or silver and black. Check out the flowered vinyl top!
(from page 32 of the 1967 Collection) The engine looks great!
(from page 32 of the 1967 Collection) The interior looks great as well.

(from page 35 of the 1967 Collection) This is a newspaper advertisement we found for a used 1967 Branded Special Mustang hardtop at Weigand Ford in the April 5th, 1968 edition of The Daily Telegram of Eau Claire, Wisconsin. The Branded Special consisted of a dealer added vinyl top with Branded emblem just behind the rear quarter window along with other dealer ordered options. They were options added to used 65-68 Mustang - in this case a V8 engine, automatic transmission, radio, special tires, and of course the vinyl roof. The Branded vinyl roof has a paisley pattern. Most paisley vinyl roofs were dark but had a gray or other dark color geometric pattern.
(from page 35 of the 1967 Collection) Check out this Branded Mustang ad. The Branded options were dealer added on used 1965-68 Mustangs. This dealer ad is from Ashley Ford, in Benton Harbor, Michigan. The ad was shown The News - Palldaium newspaper on January 24, 1969. This ad documents some interesting facts about the option that I haven't seen before. It says that the vinyl tops could be in four patterns - Paisley, Sculptured, Tweed, or Leather. They also came in 15 different colors. Or you could get just white or black. The stripes came in five different colors. And the emblems came in either a gold or silver color finish. Another interesting item is that this dealership offered the Branding option to a your own Mustang if you brought it in.
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