2015 Mustang 50th Anniversary Promotional Sales Brochure
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Information on the second half of the 3rd generation Mustang is featured on the back. The text reads, For the final years of Fox platform production, Mustang went through turbulent, and for its fans, troubling times. Word spread that the legendary car would be discontinued. Even worse - at least for Mustang enthusiasts - the name might be used for a front-wheel-drive compact car, built by Mazda. All that came to a head in 1987, when Mustang's redesign produced a much smoother and more aerodynamic look. Unfortunately, sales figures that had been seeing encouraging increases since 1983, dropped again. Several things saved the day: Thousands of Mustang fans made known their feelings about either scrapping the car or giving its name to a front-drive Mazda and Ford got the message. Executives Bob Rewey and Neil Ressler were two who took the enthusiasts uproar to heart. Rewey helped repeat the front-drive Mazda-Mustang program, then he and Ressler put Ford back in the niche performance vehicle market with the non-mainstream Special Vehicle Team. SVT's first creation was the 1993 SVT Mustang Cobra. The success of this limited edition car, and many more cars and trucks to follow, made SVT a model for niche vehicle engineering and marketing in the industry. Meanwhile, another passionate team, lead by John Coletti, was working hard on a new, fourth generation Mustang, to be launched for model year 1994. The new car's success (or lack of it) would make or break the Mustang nameplate.

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