This advertisement is from Galpin Ford of North Hills, Los Angeles; found in the February 16th, 1968 edition of The Valley News and Green Sheet of Van Nuys, California. Galpin Ford is one of the largest Ford dealerships which is still around today. This advertisement is significant since it not only lists the names of some of the colors but also indicates that the promotion was available on more than just Mustangs. In this advertisement the Rainbow Sale included Mustangs, the Galaxie, and 2-door Falcon. The ad says, Colors you never dreamed you would see on an automobile are being unveiled today during a spectacular Rainbow Sale at Galpin Ford Square. Orange ice, hot pink chocolate and razzle-dazzle yellow are just a few of the dozens of exclusive colors you will find on brand new '68 Fords at Galpin, where an exciting Shower of Value awaits you. Other Ford dealers in the area were also showing off specially painted cars, we have found several which were scheduled to be assembled on the same date as this ad. This advertisement also proves that the promotion did overlap the four month 1968, Color of the Month, Mustang promotion which shared some of the same special order exterior paint colors.

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• Posted: 11/02/2010
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